Who We Are
Brand Up Labs is your global brand evolution partner, based in the vibrant Costa Blanca, Spain and working with clients worldwide.
Whether you're a local business looking to attract more customers in your area, a personal brand building recognition and authority, or an ambitious company ready to elevate your digital presence — we’re here 4 you.
We deliver tailored solutions that help brands connect, stand out and grow with intention — combining creativity, strategic thinking and smart digital tools.
Behind every project is human vision, taste and strategy — enhanced by AI to work smarter, move faster and build stronger brand presence in today’s digital world.
Our vision
We envision a world where ambitious brands confidently stand out and thrive online — with clarity, confidence, and purpose.
For us, this means brands that embrace modern technologies and smart digital tools to grow faster, work smarter, and stay ahead.
We believe AI and innovation are not optional trends, but the future of sustainable business — and the brands that adopt them today don’t just compete — they lead.
Our mission
Our mission is to support ambitious brands as a trusted long-term partner you can truly rely on.
We help businesses navigate change, find clarity in complexity, and unlock new opportunities for growth.
We don’t see your success as a project — it’s a shared goal. That’s why we think strategically, act creatively, and stay deeply invested in helping your brand move forward with confidence.
We’re a creative duo driven by passion and perfectly complementary strengths. We fused artistic vision and a refined eye for visual storytelling with sharp business and marketing insights to create Brand Up Labs.
Our shared mission is to help ambitious businesses and personal brands stand out effortlessly, attract the right clients, and grow with clarity and confidence — through powerful visuals, proven strategies, and dedicated partnership.
With a multilingual mindset and the smart integration of artificial intelligence, we support brands across different markets, platforms, and cultures — building everything from content and websites to complete digital ecosystems.
Our Team
kristina matisone
Kristina brings years of expertise in content creation, photography, videography, branding, design, and social media strategy — turning ideas into captivating visuals and brand stories.
When she’s not crafting content or refining brand aesthetics, you’ll most likely find her dancing bachata or in the sea — her natural habitat. A true creative at heart, she draws inspiration from movement, nature, and human emotion, translating it into visuals that feel alive, intentional, and impactful.
Her creative style blends emotion, elegance, and strategy — creating visuals that don’t just look good, but work.
Janis matisons
Janis adds over 20 years of entrepreneurial drive: scaling businesses to multi-million revenues through smart B2B sales, high-level partnerships and strategic thinking across Europe and the Middle East – always delivering measurable results.
Driven by new ideas and fast execution, Janis thrives on building, optimizing, and expanding projects. When he’s not developing business strategies, you’ll most likely find him with a good coffee in hand or on a padel court — where his competitive energy and dynamic mindset feel right at home.
Our Core Values
We create content, visuals and strategies that feel human, authentic and emotionally engaging. Our work is built not just to look good, but to connect, inspire trust and create real relationships between brands and people.
Meaningful Creativity
We embrace smart tools and technology — including artificial intelligence — to enhance creativity, insight and efficiency, while keeping human vision at the core of everything we build.
Intelligent Innovation
We align creativity, strategy and marketing with clear goals and long-term brand vision — focusing on sustainable growth, strong positioning and real impact.
Purpose-Driven Growth
We help brands share their voice across languages, cultures and markets. Whether you’re speaking locally or globally, we make sure your message lands with clarity, nuance and impact.
Multilingual & Global Mindset
We believe great results start with trust. That’s why we work with open communication, clarity in process
and full transparency at every stage.
Transparent Collaboration
Relentless Quality & Responsiveness
We take responsibility for every detail — working efficiently, staying responsive and adaptable, and delivering high-quality work we are genuinely proud of.
