This service is designed for brands and experts who want to launch or relaunch their social media presence in a strategic, professional and visually strong way.

This service is mainly focused on Instagram as the key visual platform today, but alongside Instagram, we also align your branding across other social platforms where needed — adapting avatars, cover images and bios to keep your brand consistent and professional everywhere.

This includes:

• Brand and profile positioning

• Clarifying your message, niche and audience

• Defining content direction and visual style

• Profile description

• Profile structure and highlights strategy

• Custom highlights icons design

• Avatar

• Creating a consistent visual system

• Planning your first content foundation (e.g. first 9 posts/Reels concepts)

• Adapting visuals and branding for other social platforms if needed.

The result is not just a “nice-looking profile”, but a strategically packaged profile that attracts attention, builds trust and supports your growth.

We design and build websites and landing pages tailored to your brand and goals. Whether you need a full online presence or a single campaign page, we create visually appealing, functional, and conversion-focused solutions.

Whether you’re launching a new brand or refreshing an existing one, we build the visual foundation of your brand.

1. VISUAL STYLE GUIDE CREATION
(Best for early-stage brands, personal brands & experts, social media-focused projects, brands that need clarity, not complexity)

A clear and practical visual foundation for your brand.

This service is designed for brands that need a clear, consistent visual direction without building a full brand system.

A Visual Style Guide helps you understand how your brand should look across social media and digital platforms, and ensures visual consistency from the start.

What’s included

• Core logo usage (existing logo or light refinement if needed)
• Primary colour palette
• Secondary colours & visual accents
• Typography pairing (headlines & body text)
• Visual mood & style direction
• Basic graphic elements
• Social media visual examples
• Simple usage rules (do / don’t)

📄 Delivered as a short PDF guide (approx. 5–8 pages)

2. BRAND IDENTITY GUIDELINES
(established brands, growing businesses, brands planning long-term growth)

A complete brand system for consistency, growth and scale

This service is for brands that want a strong, structured identity they can confidently use across all channels, platforms and teams.

A full Brand Identity Guide defines how your brand looks, sounds and communicates — now and as it grows.

What’s included

🔹 Brand foundations

• Brand purpose & positioning
• Brand values & personality
• Mission & vision
• Target audience overview

🔹 Visual identity system

• Logo system & variations
• Colour system (primary & secondary)
• Typography system
• Graphic elements & patterns
• Visual language & style rules
• Imagery & photography direction

🔹 Tone of voice & messaging

• Brand tone & communication style
• Key messaging principles
• Writing examples & guidelines

🔹 Digital & social application

• Social media visual system
• Content examples
• Layout rules for posts, stories, highlights
• Digital consistency guidelines

🔹 Usage rules

• Do’s & don’ts
• Brand consistency principles
• Practical examples

📄 Delivered as a structured PDF Brand Book
(usually 15–30+ pages, depending on depth)

We create all visual materials your brand may need — from presentations and portfolios to business cards, brochures, and branded assets. Everything designed to support your business, strengthen your image, and keep your brand visually consistent.